alice mccall at mbfwa.

Alice McCall Spring/Summer 2013/2014. 
Something a bit different today :) I've decided to post a snippet/detail shot of Alice's S/S'13 runway because the details are the ones that really pop when I browse through the collection. Credits to these wonderful ladies for snapping them at MBFWA: Connie Cao and Sophia

What is the inspiration behind the S/S 2013/14 collection?
"Cruise takes inspiration from the masterful Art Nouveau French glass designer René Lalique and German naturalist Ernst Haeckel's illustrations."

Can you run us through your creative process?
"I love spending time at Kinokuniya book store in Sydney and market stores around the world when I go travelling. I'm also loving Etsy for vintage inspiration."

How has your brand evolved since your launch in 2004?
"It's become a business – we have three stores and plan another two within 12 months."

What's the best piece of career advice you've been given?
"Follow your gut instinct, then focus. Nick Cave recently said that ideas are overrated. It's the hard work on the idea that counts."

Kate Moss, Chloe Sevigny and Diane Kruger have been spotted in your designs. What other celebrities would you like to see in your pieces and why?
"I am loving Solange Knowles at the moment. She has her own thing going on."

What do you have coming up over the next 12 months?
"More flagship boutiques and an exciting relaunch of our eBoutique."